Introduction:
A lot of small NGOs mostly the grass root
level NGOs find it quite difficult to generate funds despite of their excellent
work. It is mostly because of their limited resources to research and approach
the potential donors. The small NGOs are also at times not confident about
themselves, think that the donors normally prefer large scale NGOs for
donation. This is certainly a myth. There are a variety of small NGOs all around
the world who are successfully operating by getting only small donations from
several donors. The Relief India Trust is
although a reputable and large NGO but it considers all the small and huge
grants with equal importance.
How
much is a small Grant?
There is not a fixed definition of a small
grant but according to the Relief India
Trust, a small grant can range from anything between Rs 100 to Rs 25,000.
For the purpose of clarity, also assume that the small grants are meant
exclusively for small NGOs who don’t have reasonable means to generate huge
funds on their own. Further, they don’t have enough budget to raise expensive
fundraising campaigns.
How
donors trust the small NGOs?
There has been a perception that the donors
normally donates only to the large scale reputable organizations. But this is
not true as if the small NGOs have been doing good work then they can catch the
attention of the donors. Further small donations can also make a big impact for
the small NGOs and therefore they should consider all kinds of donations.
Following are some of the reasons that donors give small grants to small NGOs:
·
There can be donors who have limited resources and they
look for some good organization who can make good use of their small donations.
Such donors prefer small NGOs as they think that their small grant for small NGOs
can make a good difference. They also feel hesitant to approach big NGOs for
their small amount of charity.
·
There are several donors who
are interested in supporting those small NGOs who are working at the grass root
level. The Relief India Trust is
working at the grass root level as well other than the other mainstream NGO’s
operations. The Relief India Trust is
lucky in the sense that it receives both small and huge grants from all types
of donors.
·
The donors also have the
opinion that the small NGOs are well managed and they can effectively work for
the welfare of the society far more than larger scale organizations.
·
Further, there are a lot of
small donors who are dedicatedly working in a particular sector in which a
donor might be interested in. Donating small grants for a particular sector can
make a notable difference in the society and it truly justifies the small
donations given by the donors.
·
Sometimes the donor wants to
help a lot of NGOs and he spreads out his wealth into a number of NGOs.
